A collaboration with Shmee150 to create a tribute to his own McLaren Senna.
On the off chance you haven’t heard of him, Shmee150 is the brand of Tim Burton, a blogger/youtuber who travels the world in search of the greatest and most exclusive automotive content – it’s a tough gig doing Gumball 3000 or Mille Miglia but, hey, somebody’s got to take one for team petrolhead, right?
This is a man who’s current car collection – dubbed The Shmeemobiles – includes, besides the obvious super exclusive hypercar McLaren Senna, an Aston Martin Vantage GT8, Ford GT, Merc-AMG GT R, Mclaren 675LT Spyder and… *drum roll please*… a lime green Suzuki Jimny! Not bad for a guy who started off with a 1.2 Renault Clio…
Anyway, we’re clearly fans of the lifestyle so we partnered up with Shmee150 to create a Limited Edition of regular and low-cut sock designs based on Tim’s own Cerulean Blue McLaren Senna, with a dark blue carbon fiber effect.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

Launched in 1973, the Lancia Stratos was one the most beautiful sports car – not surprisingly it was designed by Bertone. The inspiration for the design was the Alitalia WRC rally car version.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

The maddest hot hatch of the 80s makes its way to our garage. The Renault 5 (R5) Turbo designed by Bertone, was at the time the most powerful production French car with its 160 hp 1.4 turbo engine mounted in the trunk and insanely big wheel arches and air vents. Originally built to replace the aging Alpine A110 and compete with the dominating Lancia Stratos, it enjoyed immediate, although limited, success in the european rally scene, with its crowning achievement being a 1981 Monte Carlo Rally victory at the hands of Jean Ragnotti – fun fact, Carlos Sainz also drove one! Unfortunately it would soon be outclassed by the emergence of Group B and its monstrous machines, especially the 4-wheel drive competitors with a clear dirt track advantage over the 2-wheel rear drive R5 Turbo, even with the 350 hp evolution of the Maxi Turbo. Proof that cult status can be achieved even without a long list of victories. Only 1600 were ever produced but you can still get a pair of them right now! 80% Combed Cotton, 17% Polyamide, 3% Elastane. We use seamless knitting to create a sock with no stitches. Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

Once upon a time, there was Lancia, one of Italy’s greatest car manufacturers. Back then, before the Scooby’s and the Evo’s, lived the hero of our story, the Lancia Delta. And, like a character from a fantasy world, it suddenly went from quiet utilitarian to a Rally God. When it entered the WRC battlefield in its Martini war paint, it was so damn good that it made everything else look prehistoric in comparison, carelessly destroying competitors and leaving nothing but tread marks behind.
It won the WRC manufacturer’s title in its debut year in 87 and then went on to win 6 (six!) years in a row and becoming, to this day, the most successful rally car of all times. And, more than a quarter of a century after its introduction, the Integrale is still loved and respected, perhaps now even more than ever. Please come back, Lancia. We’ve missed you!
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.