Some say you can’t call yourself a true petrolhead if you’ve never owned an Alfa Romeo.
We wouldn’t go so far as saying that – though we certainly do understand the appeal – but we can all agree that it’s hard to think of a car maker that’s more intimately associated with motorsport than Alfa Romeo, a brand that practically established the sport that later became Formula 1 – and was also the starting place in the business for a young Enzo Ferrari.
Anyone who’s ever heard the noise of one of these old Alfa tuned engines, or one of the modern V6’s, has reason enough to never buy an electric car – we are firm believers of protecting ALL endangered species.
The Giulia GTA (“A” for Aleggerita) was a lightweight version of the Giulia GT production car from the 60’s and its track version quickly became a bit of a racing legend in touring car championships the world over.
The inspiration for the sock design is the triangular front grill with the round headlights with and added Quadrifoglio green to complement its Italian heritage.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

From back when watching Formula One was like watching a soap opera – it had no lack of controversy, cheating, moral conflict, tragedy and more than a few plot twists. Michael Schumacher drove it like he stole it and ended up taking the Benetton B194 to his first of many, many Drivers’ Championship titles in 1994 – although the FW16 was able to secure the Constructors’ Championship for Renault-Williams that year.
For us it was the Benetton/Mild Seven gorgeous livery that sealed the deal – cigarettes might be bad for you but didn’t they use to make all the best liveries?
* a very special thanks to Wout Jonasse for this great design idea!
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

The car that invented the hot hatch set a pretty high bar for all that came after it.
But its birth wasn’t easy…
The prototype was based on a Scirocco, with an EA827 engine with dual carburettors and a lowered and stiffened suspension. When this prototype was driven by Volkswagen’s Chief of Research, he objected to the harsh suspension and excessive noise from the intake system and declared the car “undriveable”. Nevertheless the VW Golf GTI team preservered and ended up assembling a truly special automobile.
Gunhild Liljequist was tasked with creating a set of features that would set the GTI’s interior apart from the normal Golf. Her contributions became car interior design legends: the bright Tartan plaid upholstery and the dimpled golf-ball-like gearshift knob, making this sock design sort of a no-brainer for us.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

Remember that time Volvo went crazy and raced an estate?
We do too!
In the early 90’s someone at Volvo thought it would be swell if they were no longer safe and boring and were now sporty and cool. Fast forward to 1994 and the 850 estate starts competing in the British Touring Car Championship. The first estate to compete in touring car championships was never overly successful on the track. And you’d probably be surprised to remember that it only lasted a season and was replaced the next year by the sedan due to regulation changes – it’s never easy for those who dare to be different…
Nevertheless, its uniqueness and charisma made it arguably the most iconic BTCC car ever – just seeing one (often on two wheels) on the track takes us back.. The fact that even today it’s still often mentioned and makes special appearances in recent Goodwood’s, is proof enough of the impact its one season in the BTCC had in motorsport fans.
That and the fact they raced it with giant stuffed dogs on the back just to annoy the competition.That’s the stuff legends are made of. 80% Combed Cotton, 17% Polyamide, 3% Elastane. We use seamless knitting to create a sock with no stitches. Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

The Williams FW16 competed in the 1994 Formula One season and was raced by British driver Damon Hill to finish runner-up in the 1994 World Drivers Championship. Unfortunately it was also the car in which Ayrton Senna was killed during the third race of the 1994 season. This is our tribute to the greatest F1 driver of all time.The inspiration for the sock design comes from the Rothmans cigarettes sponsorship livery.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.