In 1991, Mazda became the first Japanese automaker – and only rotary-engine racer – to win the world’s most demanding endurance race, the 24 Hours of Le Mans.
In the end, it came down to the reliability of the Wankel rotary engine that made up for the lack of speed against the mighty Jaguar and Mercedes competitors.
The unique conditions that enabled this surprising victory – along with a crowd pleasing high-revving engine with F1-like noise – immediatelly elevated the 787B to racing legend status. The orange and green diamond Renown livery makes for a pretty cool looking pair of socks, even if you first had to google “wankel rotary engine” to get what all the fuss is about. 80% Combed Cotton, 17% Polyamide, 3% Elastane. We use seamless knitting to create a sock with no stitches. Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

The Williams FW16 competed in the 1994 Formula One season and was raced by British driver Damon Hill to finish runner-up in the 1994 World Drivers Championship. Unfortunately it was also the car in which Ayrton Senna was killed during the third race of the 1994 season. This is our tribute to the greatest F1 driver of all time.The inspiration for the sock design comes from the Rothmans cigarettes sponsorship livery.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

From back when watching Formula One was like watching a soap opera – it had no lack of controversy, cheating, moral conflict, tragedy and more than a few plot twists. Michael Schumacher drove it like he stole it and ended up taking the Benetton B194 to his first of many, many Drivers’ Championship titles in 1994 – although the FW16 was able to secure the Constructors’ Championship for Renault-Williams that year.
For us it was the Benetton/Mild Seven gorgeous livery that sealed the deal – cigarettes might be bad for you but didn’t they use to make all the best liveries?
* a very special thanks to Wout Jonasse for this great design idea!
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

Esprit. Lotus Esprit.
The Lotus Esprit S1 was the first version of the mythical british model, a car that became known for its avant garde shape and great handling mostly due to Lotus’ relentless weight reduction obsession.
But it was when it plunged into the Mediterranean and transformed in to an impossibly cool submarine in one of the most surprising car chases in any 007 movie, a move that made Bond and car fans around the world gasp. As well as being an amphibian it could shoot torpedoes, drop sea mines and launch surface to air missiles. If only modern SUV’s could keep up with 1970’s technology…
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

Remember that time Volvo went crazy and raced an estate?
We do too!
In the early 90’s someone at Volvo thought it would be swell if they were no longer safe and boring and were now sporty and cool. Fast forward to 1994 and the 850 estate starts competing in the British Touring Car Championship. The first estate to compete in touring car championships was never overly successful on the track. And you’d probably be surprised to remember that it only lasted a season and was replaced the next year by the sedan due to regulation changes – it’s never easy for those who dare to be different…
Nevertheless, its uniqueness and charisma made it arguably the most iconic BTCC car ever – just seeing one (often on two wheels) on the track takes us back.. The fact that even today it’s still often mentioned and makes special appearances in recent Goodwood’s, is proof enough of the impact its one season in the BTCC had in motorsport fans.
That and the fact they raced it with giant stuffed dogs on the back just to annoy the competition.That’s the stuff legends are made of. 80% Combed Cotton, 17% Polyamide, 3% Elastane. We use seamless knitting to create a sock with no stitches. Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.

“Racing is the best way to test production cars and victory is the best sales tool.”
– Jean Rédélé, Racing Pilot and Founder of Alpine
The Alpine A110 has been recreated for the modern era, but its original story began six decades ago with Jean Rédélé and the first A110 – and, évidemment, a lot of racing in the Alps (hence, the name Alpine) while eating baguettes au fromagge. Rédélé, also knew that lighter cars go faster, because the A110, although sometimes equipped with less powerful engines than its direct competitors, weighed about as much as a soufflé.
In its many versions throughout the 60’s and 70’s, it won almost every rally it competed in, including Monte Carlo Rally and was crowned the first World Rally champion in 1973. Couple that with a Le Mans win and it’s easy to understand why the A110 remains the stuff of folklore in France.
A glorious racing history stretching back over 60 years, that only received its coup de grâce by the introduction of the revolutionary mid-engined Lancia Stratos.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.