Enzo Ferrari’s response to the dawn of the aerodynamics era in racing that was being ushered in by companies like Jaguar.
This V12 beast, with the Le Mans aero package, had enough punch to get to speeds near 400 km/h – that’s a trivial 250 mph for you, imperialists – down the pre-chicane Mulsanne Straight, snatching the 1988 24h Le Mans win right from under Porsche’s – more powerful but less aerodynamic – jaws.
The year was 1988 and Jaguar hadn’t won Le Mans since the 1950s. When Sir John Egan arrived in 1980, the company was pretty much on its knees – he famously said, “I could be the only chairman of a car company never to make a car”.
As he set about reversing Jaguar’s fortunes, Egan recognized the importance of motor racing in boosting car sales and steered the company on a path to regain its lost race track hero status.
The XJR-9 LM was the pinnacle of that effort. A 7.0l V12 700hp monster with revolutionary aerodynamics that allowed it leave all the competition behind. But winning Le Mans wasn’t just about straight line speed.
Five XJR-9’s started the race and gradually fought their way to the top spots. The race between the Jags and Porsches was fierce throughout the 24h, with two XJR’s retiring from mechanical issues. When the #2 Jaguar finally crossed the finish line in first place – for the jubilation of some 50.000 Brits in attendance – few knew how close it all had come to failure. Jan Lammers noticed a gearbox problem and drove the last part of the race in fourth gear, while still managing to stay two minutes ahead of the fastest Porsche! Had he only changed gears once, the transmission would have died and with it the dream of Jaguar’s sixth Le Mans win.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
| Medida | L (41-46), M-36 – 40 |
|---|
In 1991, Mazda became the first Japanese automaker – and only rotary-engine racer – to win the world’s most demanding endurance race, the 24 Hours of Le Mans.
In the end, it came down to the reliability of the Wankel rotary engine that made up for the lack of speed against the mighty Jaguar and Mercedes competitors. The unique conditions that enabled this surprising victory – along with a crowd pleasing high-revving engine with F1-like noise – immediatelly elevated the 787B to racing legend status. The orange and green diamond Renown livery makes for a pretty cool looking pair of socks, even if you first had to google “wankel rotary engine” to get what all the fuss is about. 80% Combed Cotton, 17% Polyamide, 3% Elastane. We use seamless knitting to create a sock with no stitches. Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
Esprit. Lotus Esprit.
The Lotus Esprit S1 was the first version of the mythical british model, a car that became known for its avant garde shape and great handling mostly due to Lotus’ relentless weight reduction obsession.
But it was when it plunged into the Mediterranean and transformed in to an impossibly cool submarine in one of the most surprising car chases in any 007 movie, a move that made Bond and car fans around the world gasp. As well as being an amphibian it could shoot torpedoes, drop sea mines and launch surface to air missiles. If only modern SUV’s could keep up with 1970’s technology…
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
Although beautifuly styled by Pininfarina and a huge commercial hit in Europe, the Peugeot 405 family saloon was not exactly what most would call an exciting car.
But then came Peugeot Talbot Sport with the turbochargers. The 405 T16 Grand Raid became a jaw dropping coupé with top rally capabilities and, in the hands of Ari Vatanen, broke the Pikes Peak record in 1988 and had two consecutive wins of the Paris-Dakar in the following years.
We went with the the impossibly cool Dakar livery as the inspiration for this design,
because… look at it!
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
It gave us the first BMW M3. It is by far the best looking 80’s sedan, it has the coolest stance and the coolest DTM paint job that made our life very very easy… Can you tell it’s one of our favorites?
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
The Lotus 97T was a Formula One racing car designed for the 1985 F1 season. Inspiration for the design came from the John Player Special sponsorship, in traditional black and gold stripes.
Approved by Classic Team Lotus.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
A road legal V8 engined race car which stood a mere 40 inches from the tarmac… need we say more? The inspiration for the desgin were Gulf Oil colors, which in combination with the sweeping lines of the Ford GT40 made it arguably the most iconic race car of all time.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
The Williams FW16 competed in the 1994 Formula One season and was raced by British driver Damon Hill to finish runner-up in the 1994 World Drivers Championship. Unfortunately it was also the car in which Ayrton Senna was killed during the third race of the 1994 season. This is our tribute to the greatest F1 driver of all time.The inspiration for the sock design comes from the Rothmans cigarettes sponsorship livery.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
In 1991, Mazda became the first Japanese automaker – and only rotary-engine racer – to win the world’s most demanding endurance race, the 24 Hours of Le Mans.
In the end, it came down to the reliability of the Wankel rotary engine that made up for the lack of speed against the mighty Jaguar and Mercedes competitors.
The unique conditions that enabled this surprising victory – along with a crowd pleasing high-revving engine with F1-like noise – immediatelly elevated the 787B to racing legend status. The orange and green diamond Renown livery makes for a pretty cool looking pair of socks, even if you first had to google “wankel rotary engine” to get what all the fuss is about. 80% Combed Cotton, 17% Polyamide, 3% Elastane. We use seamless knitting to create a sock with no stitches. Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
The Lotus 97T was a Formula One racing car designed for the 1985 F1 season. Inspiration for the design came from the John Player Special sponsorship, in traditional black and gold stripes.
Approved by Classic Team Lotus.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
Once upon a time, there was Lancia, one of Italy’s greatest car manufacturers. Back then, before the Scooby’s and the Evo’s, lived the hero of our story, the Lancia Delta. And, like a character from a fantasy world, it suddenly went from quiet utilitarian to a Rally God. When it entered the WRC battlefield in its Martini war paint, it was so damn good that it made everything else look prehistoric in comparison, carelessly destroying competitors and leaving nothing but tread marks behind.
It won the WRC manufacturer’s title in its debut year in 87 and then went on to win 6 (six!) years in a row and becoming, to this day, the most successful rally car of all times. And, more than a quarter of a century after its introduction, the Integrale is still loved and respected, perhaps now even more than ever. Please come back, Lancia. We’ve missed you!
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
It gave us the first BMW M3. It is by far the best looking 80’s sedan, it has the coolest stance and the coolest DTM paint job that made our life very very easy… Can you tell it’s one of our favorites?
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
Heel Tread’s garage welcomes Hollywood royalty.
The Mustang Shelby GT500 is just one of those eternal machines – as if the “regular” Mustang wasn’t already one of the most instantly recognizable cars anywhere in the world.
Its pedigree goes beyond being arguably the most beautiful and extreme Mustang ever built. It’s also been immortalized twice in the silver screen and starred in some of the most spectacular car chases ever filmed – whether you’re a fan of the 1974 or 2000 version of the movie Gone in 60 Seconds. It has since become a pop icon known simply for it’s screen name, Eleanor.
80% Combed Cotton, 17% Polyamide, 3% Elastane.
We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.